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Full-Cycle AE · 7 Years · Selling AI & Martech to CMOs and Marketing Leaders

Career Highlights

  • In active exec-level conversations with CMOs and marketing leaders at large SaaS companies about how AI is reshaping marketing and the modern martech stack.
  • Build and run AI-led outbound from scratch, and advise early-stage AI startups (Datost YC, Relic Labs, and Shuyu AI) on standing up go-to-market.
  • 5 straight years of quota attainment at Promotus, peaking at 160% ($720K), and finding a new industry-specific use-case (E-Commerce).

Professional Experience

Corporate Account Executive

September 2025 - Current
Webflow | Agentic Web Marketing Platform | $75–200K ACV · 200 named accounts (250–2,500 employees)
  • Generated ~\$650K in pipeline since February with zero inbound, through signal-led, AI-assisted outreach to CMOs and marketing leaders (\$500K new-logo outbound, \$150K expansion).
  • Currently running 5 active opportunities worth $450K, multi-threading marketing, engineering, and partner-agency stakeholders through 4–5 month evaluations and migrations that relaunch the digital presence for their biggest go-to-market moments.
  • Hit 100% of Q4 quota in my first full quarter, closing full-platform deals.
  • Build a target account plan and clear POV for each account, then break in top-down with my SDR, challenging the prospect's status quo to earn executive conversations.

Account Executive II

April 2024 - July 2025
Tipalti | Finance Automation Platform | ~$50K ACV · ~2K Account Patch (WA, ND, SD, NM, IA)
  • Self-sourced 60–70% of quarterly qualified pipeline through multi-channel outbound into multi-entity finance orgs.
  • Ran multi-threaded cycles across Finance, IT, and Procurement (2–4 stakeholders, 2-month evaluations), building ROI cases mapped to each team's priorities.
  • Generated 25% of pipeline through NetSuite consulting alliances, selling partner-built integrations as a differentiator.

Commercial Account Executive

February 2019 - February 2024
Promotus.ai | AI Martech | ~$40K ACV · ~3K Account Patch (CA, OR, WA, ID)

Highlights: Two-time President's Club (2021, 2023), #1 of 10 AEs in 2023, and the company's first SDR-to-AE promotion.

Consistent Quota Overachievement:

  • 2023: 160% Quota Attainment // $720K
  • 2022: 110% Quota Attainment // $495K
  • 2021: 135% Quota Attainment // $608K
  • 2020: 90% Quota Attainment // $406K (Ramping)
  • 2019: 200% Quota Attainment // 143 Qualified Opportunities (BDR)
  • Closed Lunya and BowFlex in 2021, with Lunya the largest deal in company history at the time.
  • Partnered with Sales Engineers on ~185 technical demos for complex AI/ML implementations, converting ~30% demo-to-close at a ~$40K average deal size.
  • Built the outbound engine from the ground up: drove org-wide Outreach.io adoption, built the e-commerce vertical's sequences and core messaging, and chaired the messaging committee for E-commerce.

Digital Marketing Manager

2018 - 2019
MIT's International Science & Technology Initiative
  • Orchestrated flagship technology conferences attracting 1,000+ participants while cultivating strategic relationships with Fortune 500 technology partners

Education

University of Guelph

Studied towards Mathematics & Marketing Management

Core Competencies

Selling & Execution

Value-based selling • Discovery • Full-cycle SaaS sales • Executive engagement • Multi-threading • Account planning • Business case & ROI development • Consultative selling • MEDDIC • MEDDPICC

Pipeline Generation & AI

AI-assisted outbound • Signal-based prospecting • Personalization at scale • High-velocity pipeline

Sales Technology

Salesforce • Outreach.io • Gong • 6sense • Sales Navigator