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Career Highlights
- Crushed quota at Promotus for 5 years, breaking into untapped verticals (e-commerce & nonprofit) that now support dedicated teams. Founded a messaging committee to enable new reps with vertical-specific value selling.
- Self-sourced the vast majority of pipeline throughout my career via cold outbound outreach, partner-led introductions, and personal relationships.
- Handpicked by executives to lead AI-driven prospecting and territory planning trainings across Tipalti's Vancouver office, upskilling GTM teams on targeting, sequencing, and strategic territory management.
- Consulted newly funded startups on GTM planning, helping lay the foundation for early commercial traction.
Professional Experience
Account Executive II
April 2024 - July 2025Tipalti | Finance Automation Platform | Territory: WA, ND, SD, NM, IA
- Self-Sourced Pipeline Generation: Consistently sourced 60–70% of quarterly qualified pipeline by systematically nurturing high-value accounts within a defined ICP of global multi-entity companies. Built trusted relationships with finance executives through disciplined multi-channel outreach, delivering 4+ qualified opportunities per quarter.
- Complex Deal Orchestration: Managed multi-threaded sales cycles engaging 4–7 stakeholders per opportunity, leveraging off-cycle calls to align competing priorities across Finance, IT, and Procurement teams. Crafted ROI-driven business cases tailored to each department's KPIs, successfully navigating technical and organizational requirements through 2–6 month evaluation periods.
- Alliance-Driven Revenue: Generated 25% of pipeline via strategic partnerships with NetSuite consulting firms, leveraging their client networks to accelerate market penetration. Sold partner-built integrations as a key differentiator.
Account Executive
February 2019 - February 2024Promotus.ai | AI/ML Marketing Solutions | Mid-Market Territory: CA, OR, WA, ID
Consistent Quota Overachievement:
- 2023: 160% Quota Attainment // $720K
- 2022: 110% Quota Attainment // $495K
- 2021: 135% Quota Attainment // $608K
- 2020: 90% Quota Attainment // $406K (Ramping)
- 2019: 200% Quota Attainment // 143 Qualified Opportunities (BDR)
- Mid-Market Deal Excellence: Orchestrated complex AI/ML implementations for growing mid-market accounts. Partnered with Sales Engineers on 350+ technical demonstrations, achieving ≈30% demo-to-close conversion rate through consultative discovery.
- Sales Operations Excellence: Championed adoption of Outreach.io across the organization, building targeted sequences that increased response rates by 20% for e-commerce and NGO verticals through industry-specific messaging. Optimized Salesforce workflows and maintained meticulous pipeline hygiene with 2.5x coverage consistently and ≈90% forecast accuracy.
Digital Marketing Manager
2018 - 2019MIT's International Science & Technology Initiative
- Orchestrated flagship technology conferences attracting 1,000+ participants while cultivating strategic relationships with Fortune 500 technology partners
Education
University of Guelph
Studied towards Mathematics & Marketing Management
Core Competencies
Sales Methodologies & Execution
Winning by Design • MEDDIC • SPICED • Challenger Sales • Consultative Selling • Multi-Threading • Executive Stakeholder Engagement • Strategic Account Planning • Complex Enterprise Sales
Sales Technology & Analytics
Salesforce CRM • Clari • Outreach.io • LinkedIn Sales Navigator • ZoomInfo • Gong • 6sense • Sales Enablement Platforms • Pipeline Management • Forecasting Accuracy
Leadership & Go-To-Market Strategy
Alliance Development • Partner Co-Selling • Sales Enablement & Training • Territory Planning & Management • Revenue Operations • Cross-Functional Collaboration • GTM Strategy • Team Leadership